Meaningful
It communicates something about the essence of the brand. It supports
the image that the company wants to convey.
Distinctive
It is unique, as well easy to remember, pronounce, and spell. It is
differentiated from the competition.
Future-oriented
It positions the company for growth, change, and success. It has
sustainability and preserves possibilities. It has long legs.
Modular
It enables a company to build brand extensions with ease.
Protectable
It can be owned and trademarked.
A domain is available.
Positive
It has positive connotations in the markets served. It has no strong
negative connotations
Visual
It lends itself well to graphic presentation in a logo, in text, and in
brand architecture.
fooditerranean team
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